Ferguson Joins The Brain and Performance Centre as Ambassador Ahead of Busy 2026 Season
The Brain and Performance Centre, a DP World company, has announced Ewen Ferguson as its latest ambassador as the Dubai-based Scot looks back on a promising start to the season and prepares for the challenges ahead on the DP World Tour.
Speaking to Worldwide Golf around the time of the HERO Dubai Desert Classic, Ferguson explained how his connection to the centre began. “I played golf with Daniel Lobel and he invited me to visit the clinic at JLT with Gwill Poole. I was blown away by how professional and thorough the whole team is. The reception you get there is fantastic. They explained everything brilliantly and the quality of the facilities really speaks for itself.”
The 29-year-old has called Dubai home for three years and is a member at Emirates Golf Club, where he bases his training throughout the year. Now he’s adding another dimension to his preparation through a comprehensive programme at the centre that includes hyperbaric oxygen therapy, physiotherapy, neurocognitive training and nutritional guidance.
“It covers every aspect of healthcare, including diet,” Ferguson said. “It’s no coincidence that the niggling injuries every golfer picks up seem to be happening far less frequently now. I started in early December, and seeing Tommy Fleetwood and fellow ambassadors Nico Colsaerts and Richard Mansell all doing the programme gives me real confidence in what we’re doing. I’d recommend it to anyone, professional or amateur golfer, even people who don’t play. I’ve noticed a big difference in my mindset and I feel fresher and more positive. I’m excited about that continuing through the year. It’s brilliant to represent such a strong brand that’s aligned with DP World.”
Ferguson finished 47th in the 2025 Race to Dubai and played the Dubai Desert Classic at Emirates Golf Club before heading to Bahrain and then Africa, with visits to the centre scheduled throughout his time at home in Dubai.
“I’ve played the Dubai Desert Classic for the last four years and qualified for the season ending DP World Tour Championship at Jumeirah Golf Estates every year since 2022,” he reflected. “My Race to Dubai finishes show decent consistency: 17th, 37th, 31st and 47th. The goal is to build on that this year.”
With three DP World Tour victories already on his CV – the 2022 Commercial Bank Qatar Masters, the 2022 ISPS Handa World Invitational presented by AVIV Clinics, and the 2024 BMW International Open – Ferguson is hungry for more.
“I’m happy with my game and desperate to get back in the winner’s circle. I wintered well in Dubai and a fast start to the year is crucial these days. I’ve been solid since my last win, I just need some fireworks at the right time to get that fourth victory over the line. There’d be no better place than here in my home city.”
Gwill Poole, Commercial Partnerships Manager at The Brain and Performance Centre, added: “We’re delighted to welcome Ewen as an ambassador. He represents consistency and professionalism at the highest level, and we’re looking forward to supporting his performance, recovery and wellbeing throughout 2026.”
